ASCI names Saugata Gupta as Chairman; Partha Sinha becomes Vice Chairman

During the board meeting that succeeded its 37^th annual general meeting, the Advertising Standards Council of India (ASCI) announced the appointment of Saugata Gupta, the Managing Director and Chief Executive Officer of  Marico, as the new Chairman of the ASCI Board of Governors.

Gupta's association with ASCI spans several years; two years on the Board of Governors and four years as a special invitee on the Board of  Governors.

Partha Sinha, President, Response, Bennett Coleman and Company, was elected Vice Chairman, and Sudhanshu Vats, Deputy Managing Director, Pidilite Industries, was appointed Honorary Treasurer.  

Gupta said, "Leading  ASCI at this juncture is a privilege. We are in the midst of an extraordinary opportunity to reimagine what responsible advertising means and how consumers need protection in the digital age. ASCI is at the very forefront of this effort as it collaboratively shapes the industry.”

“With the advent of the ASCI Academy, we are active architects shaping a more responsible future. Our mission is to instil the principles of self-regulation into the very heart of the creative process. I eagerly look to take further the ambition we have drawn for ourselves. With the support of my board colleagues and ASCI's exceptional team, we are all set to raise the standards of responsible advertising,"  he further said.

Recalling his tenure at ASCI, the outgoing Chairman, NS Rajan said, "Leading ASCI over the past year has been an immensely fulfilling journey. I am proud that, as a collective team, we have strengthened our abilities to be ready for the future. The launch of the ASCI  Academy is a significant event that I am sure will yield positive results.”

“In an environment of rapid technological advancements and shifting consumer expectations, ASCI has remained agile and forward-thinking. The complaints management part is now highly streamlined and efficient, and we are developing significant expertise in digital monitoring. I have no doubt that Team ASCI will continue to shape policies, drive innovation, and champion causes that are not only important to the industry but also to our society at large,” he further said.

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