Applause Entertainment and Zindagi enter a strategic partnership

Applause Entertainment and Zindagi have joined forces for investment in South Asian content creation.

Sameer Nair, CEO of Applause Entertainment and Shailja Kejriwal, CCO of Special Projects at Zee Entertainment, are known for their contribution to television, with shows like Kaun Banega Crorepati, Star Bestsellers, and the Saas Bahu dramas. This partnership marks their reunion after more than a decade.

Nair stated, “Working with Shailja Kejriwal is like revisiting a cherished chapter of our creative journey. Our shared vision and passion for storytelling have always been the driving force of our partnership. Now, with the world as our canvas and the OTT stage as our platform, we're thrilled to collaborate once more, bringing the rich tapestry of South Asian content to a global audience.”

Kejriwal said, “Reuniting with Sameer after a decade is like homecoming for me and I'm thrilled to team up with him in this new era of content creation. Zindagi’s commitment to pushing the boundaries of South Asian storytelling backed by Punit Goenka’s vision & continued support has remained unwavering. With Sameer's pioneering spirit and the legacy of iconic shows, coupled with Applause Entertainment's innovative zest, we're poised to create content that not only resonates across borders but sets new benchmarks in South Asian storytelling.”

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