Aditya Birla Group to unveil its paints business under the brand name 'Birla Opus'

Grasim Industries, a flagship company of the Aditya Birla Group, unveiled the brand name of its paints business, ‘Birla Opus’.

The market launch of Birla Opus is scheduled for Q4FY24.

Grasim will offer a full suite of high-quality products in the decorative paints segment.

“Ahead of the launch, Grasim has successfully piloted the first-of-its-kind painting services in key metros and introduced a range of imported wood finishes. A cutting-edge R&D facility has already been set up in Maharashtra,” as per the company statement.

Kumar Mangalam Birla, Chairman, Aditya Birla Group, said, “Our foray into decorative paints is a strategic portfolio choice that enables us to tap into a high-growth market and expand our presence in the vibrant Indian consumer landscape. Our paints business will build on the power and trust associated with the Aditya Birla brand. The Company has over the last couple of years built a strong foundation to enable a successful business launch. We endeavour to become a profitable No. 2 player in the coming years and announcing our brand name is the first of many steps that will follow in this direction.”

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