Zee Studios and Meta unveil 'Reel Wala Trailer' for film Gadar 2

Meta and Zee Studios, in association with White Rivers Media, launched Gadar 2’s ‘Reel Wala Trailer’ (#ReelWalaTrailer) on July 26, 2023.

As part of the campaign, the Bollywood actor and the lead actor of Gadar 2, Sunny Deol, paid a visit to Meta’s headquarters in Mumbai, India for a live interview.

Shrenik Gandhi, Co-Founder and Chief Executive Officer, White Rivers Media, said, “Working on the ‘Reel Wala Trailer’ (#ReelWalaTrailer) for Gadar 2 with Zee Studios and Meta has been an absolute delight. Our journey with Zee Studios has been one of growth and innovation. We are determined to explore more creative advancements in the entertainment industry, providing audiences with unforgettable experiences.”

Neeraj Joshi, Marketing Head, Zee Studios, said, “One of our core goals is to make ‘Gadar 2’ an exciting proposition for the audiences who weren’t even born when the first part was released in 2001. By partnering with Meta with the help of White Rivers Media, we have pioneered an exceptional cinematic journey, unlike anything seen before in the industry. We take immense pride in being the first to embrace this ‘Reel Wala Trailer’ (#ReelWalaTrailer) format as Instagram Reels are something that is the most viewed content format, which is why it was the right route to take.”

Paras Sharma, Director and Head of Content and Community Partnerships, Facebook India (Meta), said, “Considering the way young people are creating and consuming Reels, and the way it sparks cultural trends, a movie trailer built for Reels is an exciting proposition. Congrats to Zee Studios for setting this precedent and we’re glad to have partnered with them for it.”

Actor Sunny Deol said, "We created an experience for our audiences, and I was incredibly happy with it. I was eager to see how our fans would react to this. This collaboration was truly a memorable one."

Gadar 2 is set to release in cinemas on August 11, 2023. The film stars Sunny Deol, Ameesha Patel, and Utkarsh Sharma and is directed by Anil Sharma.

Trailer link https://www.instagram.com/reel/CvKgjHqNe42/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA%3D%3D

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