Tanishq's new campaign celebrates women embracing brilliance through diamonds

Tanishq unveiled their latest campaign TVC ‘Heera Ho Tum’ celebrating the spirit of Indian women as they embrace their true selves and adorn diamonds that reflect the brilliance within.

The campaign revolves around the concept of 'Heera Ho Tum' celebrating women and the significance of diamonds in their lives. It emphasises that diamonds should be cherished in every significant moment of a woman's life, big or small. The central theme, 'Every Woman A Diamond,' beautifully portrays the idea that every woman's life journey deserves the brilliance and elegance that diamonds embody.

Directed by Harshwardhan Kulkarni and conceptualised by Lowe Lintas, the emotional film captures this sentiment. It portrays a woman and her daughter exploring diamond jewellery in a Tanishq store. Throughout the film, the woman contemplates whether she truly needs or wants a diamond, reflecting on the special moments in her life. Eventually, she comes to a profound realisation that her life, with all its joys, challenges, and accomplishments, shines as brightly as a diamond. Every facet of her existence is a testament to her significance and unique brilliance, illuminating a life that stands with its own luminous glow.

Ranjani Krishnaswamy, General Manager - Marketing, Tanishq, said, “Every woman a diamond’ is a celebration of ‘her’ life. At a very visceral level, diamonds symbolise the life of a woman. Her understated view of her journey, her seemingly ordinary lens to her extraordinary life, of how far she has come and who she has become today. The storytelling pictures a typical lens that women give to their lives, they go through many wins in life, many achievements, many life-defining moments but still look for reasons to celebrate themselves. Our attempt was to seed a thought of how her life in itself is a celebration that doesn’t need a justification. And a Tanishq diamond is such a befitting encapsulation of that celebration.”

Heera Ho Tum campaign:

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