Scitron launches new campaign empowering fitness enthusiasts to embrace their own path

Scitron’s newly launched ad campaign, ‘Suno Khudki, Karo Khudki’ supports fitness enthusiasts on their journey to achieving their goals.

The campaign aims to juxtapose the idea of how liberating choosing your own path of fitness is, regardless of what others may think.

The campaign features Kritarth Chauhan, National Callisthenics Champion, who is continuously stuck in the loop of listening to society until one day he stops and decides to listen to his inner voice and pursue his passion, which is fitness, and chooses Calisthenics as a career, and does not listen to the noise of society. He was aware of the fact that calisthenics is not a natural career option because it's not even an internationally recognised sport with no official competitions or private leagues. But he still went forward and listened to himself without knowing how it was going to turn out.

Ravi Rohra, Founder, Scitron, said, "We are excited to launch the 'Suno Khudki Karo Khudki' campaign and we believe that everyone has the potential to achieve their fitness goals, and Scitron helps them reach their full potential. The campaign is a great reminder to listen to your inner voice and to do your own thing, which is so important to lead a happy life."

Chauhan said, "I am proud to be a part of the 'Suno Khudki Karo Khudki' campaign. I believe that calisthenics is a great way to get fit and healthy, and I want to encourage more people to try it out. I also want to raise awareness about the fact that calisthenics is a legitimate sport that deserves more recognition. Calisthenics currently lacks recognition in national or international competitions as a legitimate sport on the global stage. However, it is important for everyone to understand that this sport has its own set of regulations and is one of the most intense in existence. I'm hoping that this campaign will change people's opinions on calisthenics and lead to its eventual entry into the Olympics. If that happens, I'm sure Scitron will undoubtedly be there to support me."

Rahul Rohra, Marketing Head, Scitron, said, "Has the potential to make people understand what importance listening to oneself holds. And to support people in this decision, Scitron stands strong with them in achieving their goals and dreams."

Saurabh Pacheriwal, Captain and Co-Founder, Gemius Studio, said, "We have launched a lot of campaigns for Scitron, and 'Suno Khudki Karo Khudki' is another special campaign. Scitron has always been a propagator of supporting people’s journeys by being their trusted nutrition partner, and this communication is well put across through the campaign."

Suno Khudki Karo Khudki campaign:

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