Roadcast's new campaign 'Bhatak Gaye' highlights the need for tech-powered logistics

Roadcast unveiled a new campaign ‘Bhatak Gaye’ which highlights the need for tech-powered logistics.

Conceptualised /Directed by Offbeat Pictures, ‘Bhatak Gaye’ follows Lord Yamaraj as he fails to deliver a soul effectively due to ineffective logistics communication! In the campaign, Lord Yamraj is using technology just like every other business owner nowadays. However, like most businesses, he also still relies on messages and whats-app for communication, which is counterproductive!

The campaign highlights the endless possibilities of tech-based solutions by Roadcast for optimised last-mile delivery solutions. Speaking to a broader audience, the striking visuals serve as a captivating metaphor for the transformative impact of their services on the delivery ecosystem. This is true for both young and established brands. Where business life is filled with “bhatak gaye” moments, Roadcast gives the perfect last-mile delivery management solutions to various industries and prevents late deliveries.

Rahul Mehra, Co-Founder, Roadcast, said, “At Roadcast we help brands streamline their logistics. This new campaign highlights the need for tech-based, innovative solutions for the ever-evolving logistics industry. The business world is filled with rollercoaster moments full of unexpected twists and turns. When you're chasing success, you are bound to hit some "Oops!" moments. This is where, Roadcast steps in, ensuring the best delivery management system for brands and the new campaign reflects the same with a touch of whimsy.”

Bhatak Gaye campaign:

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