Puma onboards Shanaya Kapoor as brand ambassador

Sports brand Puma India has onboarded actor Shanaya Kapoor as its new brand ambassador to deepen its connect with Gen Z consumers in the country.

Kapoor will front Puma’s athleisure and performance wear.

Kapoor will make her debut with a Telegu-Malayalam film with renowned actor Mohanlal. She will also make her OTT debut in Karan Johar's Student of the Year 3 franchise.

As part of her association with Puma, Kapoor also announced her debut on Snapchat. Through her public account, she will engage with her Snapchat audience and give unfiltered glimpses of her life, and her partnership with Puma.

With this association, Kapoor joins Puma’s arsenal of brand ambassadors such as Kareena Kapoor Khan, Anushka Sharma, Harmanpreet Kaur, MC Mary Kom and Avani Lekhara.

Kapoor said, “I have always been a daredevil. I regularly play basketball and now dabbling in tennis and badminton. I am excited to show this side of me through my association with Puma. I feel so happy that Puma appreciated me for who I am.”

She added, “I love Puma’s sport-style vibe. As an active person, I find it extremely important to feel comfortable yet fashion-forward. I have so many ideas for projects and campaigns that I’ll be taking part in and will bring them to life with my Puma family this year.”

Shreya Sachdev, Head of Marketing at Puma India, said, “Gen Z are digital natives. Their influences on entertainment, shopping, education, fitness, food, and well-being are shaped and cultured differently. This cohort requires a distinct language of expression. As a brand, PUMA looks forward to connecting authentically with them through our association with Shanaya.”

Sachdev added, “Shanaya Kapoor is a sports lover and a fitness enthusiast. Her distinct style perfectly resonates with our brand’s fashion-forward ethos. She is quirky, fun and self-aware. We are excited to showcase this undiscovered side of Shanaya to her followers.”

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