&pictures celebrates 10-year milestone through campaign, activations and content line-up

&pictures, the Hindi movie channel is celebrating its 10-year milestone.

The channel has an array of content spanning across Hollywood and Bollywood.

As per the Brand Track Study, &pictures garnered an awareness score of 85% in January 2023.

&pictures said, “From igniting dreams with "Sapno ki Udaan" to introducing the invigorating concept of "On Nahi Full On," &pictures is thrilled to embark on its "10on10" journey, celebrating a decade of unwavering commitment to its viewers.”

The movie channel said that it produces 6,429 hours of cinematic content annually, translating into a 7.4 billion average gross audience per year.

As part of the "#10on10" birthday celebration, the channel will showcase Milli featuring Jhanvi Kapoor, Mission Majnu starring Sidharth Malhotra, and Cirkus featuring Ranveer Singh, Jacqueline Fernandez, and Pooja Hegde.

The Hindi movie channel also has a roster of blockbusters, including Doctor G, Satyaprem ki Katha, Bhola, Sunny Deol's Chup, and Kisi Ka Bhai Kisi Ki Jaan.

From metropolises like Delhi, Ahmedabad, to Indore, the &pictures has curated on-ground activation "Celebration on Wheels".

Additionally, the channel's digital campaign, the #10on10Dosti contest, invites fans to join the celebration and get a chance to be featured across &pictures' official social media platforms.

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