On Purpose becomes Elsevier's communications consultant in India

On Purpose was appointed as Elsevier’s communications consultant in India following a rigorous multi-agency pitch process.

On Purpose said it will be responsible for supporting Elsevier in its strategic outreach in India to help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. 

On Purpose further said it will support Elsevier’s team with strategic outreach in its efforts to support India’s transition to a sustainable innovation-led economy and an inclusive society, facilitate the development of a robust, self-sustaining Indian science and healthcare community and connecting them to global communities.

Shivani Sharma, Chief Operating Officer, On Purpose, said, “It’s a privilege to partner with an organisation working to advance healthcare, open science and improve performance for the benefit of humanity. Through our work, we’ve realised how communications can, and must, play a bigger role in bridging societal inequality. Working with Elsevier takes us closer to achieving our mission to use communications for social change.”

Jason Chan, Communications Director, Asia Pacific, Elsevier, said, "We are excited to be collaborating with On Purpose to help grow Elsevier’s brand awareness and reputation in India amongst the research and health communities as well as policymakers. The team has collectively demonstrated a strategic understanding of our business and operating environment, and we look forward to co-creating effective communications approaches to achieve our communications objectives in India."

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