Network18 demonstrates leadership for its brands in a series of print ads

To announce its comprehensive leadership across brands, Network18 is releasing a series of print ads for the last three days.

In the latest full-page jacket ad released across all editions of The Economic Times on Thursday, the network announced its leadership over TV9 Network, Republic ARG Network, TV Today Network, ABP News Network and Times News Network.

The campaign highlights Network18’s dominance across its TV and Digital brands portfolio, which includes News18 and CNBC TV18 brands, along with Firstpost, Moneycontrol, Forbes and Overdrive, the network said in a press statement.

“The TV data illustrates the cumulative reach of Network18 against its key competitors. With a remarkable reach of 620 million, Network18 stands tall on top of the chart, followed by TV9 Network, Republic ARG Network and TV Today Network, with a reach of 547 million, 398 million and 383 million respectively,” the network said quoting BARC data for TG – Market: India | TG: 2+ | Metric: Unduplicated cumulative reach | Period: Wk 19’23-31’33.

Demonstrating its digital leadership, the network said, “With 207 million monthly unique visitors (UVs), Network18 secures the top spot by a significant margin. The India Today Group occupies the second position at 125 million UVs. ABP Network and TV9 Network follow with 74 million and 60 million UVs respectively. (Source: Comscore MMX Multi-platform, Unique Visitors (MN), Custom list of Top 6 publishers among News/ Information – General News category with Cable/ Broadcast TV Attribute, June 2023, India)”

On the back side of the jacket, the network demonstrated the 23-year-long leadership streak of CNBC-TV18 in the English business news segment.

The ad highlighted the lack of competition to CNBC-TV18 in the segment, which has captured 95% market share. (Source: BARC | Market: India U. | TG: Male 22+ AB | Period: Avg. Wk 22’23-29’23 (08:00-16:00 Mon-Fri) | Market share % | 2 Channels considered)

The creative also featured data from Socialblade and Crowdtangle, which recognises CNBC-TV18 as the largest English business news channel on YouTube and Facebook. (Jan’23-July’23).

The network launched its first print ad on Tuesday showcasing a comparison between its Hindi news channel News18 India and Aaj Tak.

On Wednesday, the print ad focused on showcasing the leadership of CNN-News18 among English news channels.

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