McDonald's unveils new TVC for recently launched The Kartik Aaryan Meal

McDonald’s India- North and East has unveiled new TVC for recently launched The Kartik Aaryan Meal.

The TVC takes the fans on a laughter-filled roller coaster with his signature monologue style in a unique McDonald’s way.

Conceptualized by DDB Mudra Group, the TVC opens in a McDonald's restaurant, where Aaryan and his friend stand at the counter, greeted by a warm smile at the front counter. Before Aaryan can respond, his friend asks about his order. Aaryan looks at him a little annoyed and begins to vent about how his friends always ask the most obvious things in every imaginable scenario. Just when he mentions that his best friend doesn't even know his favourite meal, the server smoothly slides a tray in front of Aaryan, revealing the "Kartik Aryan Meal." The TVC ends with Aaryan suggesting McDonald's to create a meal named after him so that his friend never forgets it.

Rajeev Ranjan, Managing Director, McDonald’s India – North and East, said, “This campaign is all about knowing a little better the ones we like & love and celebrating the feel-good delicious moments and shared laughter at McDonald's. We're proud to unveil and bring Kartik’s favourite go-to McDonald’s meal to our customers and fans and provide a limited-time-opportunity for our customers to eat as their favourite celebrity and youth Icon. We are hopeful of this campaign reigniting our customer’s and fans' love for our food and creating another cultural moment for our brand’s association with youth and the younger generation.”

Iraj Fraz, Creative Head, DDB Tribal, said, “No matter who you are, everyone has a go-to McDonald's order. This truth forms the basis of McDonald’s global platform called ‘Famous Orders’. The new Kartik Aaryan Meal aims to transform a visit to McDonald's into an opportunity for people to connect with their hero, creating a one-of-a-kind cultural experience for youth tastemakers.”

The Kartik Aaryan Meal campaign:

Campaign Credits

Creative Agency: DDB Mudra Group

Creative: Rahul Mathew, Iraj Fraz Batla, Debasish Mandal, Dhruv Tiwari, Ashwini Kumar Mishra

Strategy: Mehak Jaini, Nupur Sharma

Business: Ashutosh Sawhney, Aniruddha Deb, Divyanshi Misra

Producer: Sohan Gowda

Production House: Mantapa Productions

Director: Vivek Dubey

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