Manisha Sharma quits Viacom18 as Chief Content Officer, Hindi Mass Entertainment

Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, has stepped down.

Sharma’s role, as the Content Chief Officer, included helming and strategising content for all expansions in the mass entertainment space across Viacom18. Prior to this role, she was working as the Programming Head of Colors.

A Viacom18 spokesperson said, "After more than a decade of helping build Colors as a powerhouse of Hindi general entertainment, Sharma will be moving on from Viacom18 to pursue her individual goals. We wish her all the best in her future endeavours."

With over two decades of experience, Sharma is credited for bringing distinctive reality programming and contemporary dramas, exposing the Indian television audience to a whole new world of entertainment. Sharma has also heralded some of the most popular properties including Dance Deewane, Bigg Boss, Khatron Ke Khiladi, Rising Star, and many others.

Prior to joining Colors, she had worked with Sony Entertainment Television as the Non-fiction Programming Head and was responsible for their content strategy and conceptualisation.

During her tenure, she launched shows like Kaun Banega Crorepati, Dus Ka Dum, Comedy Circus, Crime Patrol and fiction properties like Jassi Jaisi Koi Nahi and Kkusum. Sharma has also worked with brands like Channel V and UTV and has also been associated with Miditech’s popular drama series - Saara Aakash as the Creative Director.

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