ITW Catalyst onboards multiple sponsors for India-Ireland Series

ITW Catalyst announced that they have facilitated 3 sponsorship deals for the  India- Ireland T20I series.

For the three-match series which kicks off on the August 18, 2023-  Prozeal Green Energy has signed on as the Front of Jersey Sponsor, Sterling Reserve as the Back of Jersey and Non Lead Arm Sponsor as well as Kore Mobile who will be the Lead Arm sponsor.

Paul O’Sullivan, Commercial Manager, Cricket Ireland, said, “We are delighted to partner with 2 new brands Prozeal Green and Kore Mobile, as well as continue our association with Sterling Reserve for the T20 series against India. Prozeal Green echo our commitment to create a lasting impact on the sport and the world by adopting green and renewable energy practises, and  Kore Mobile play a key role In our wireless yet inter-connected world, working towards making mobile devices as accessible to as many as possible. We also thank Sterling Reserve for their continued support and affirm our commitment to playing world-class cricket as we welcome the Indian cricket team to Ireland for this much-anticipated series. Finally, we would also like to thank ITW for facilitating these partnerships and their long-term support in the growth of cricket in Ireland”.

Paroksh Chawla, CEO, ITW Catalyst, said, “ITW Catalyst prides itself in on providing 360-degree solutions for brands, ranging from ideation to execution we work as an extension of the brand itself be it in stadia advertising, linear and digital marketing or putting together sponsorship  opportunities with the most effective ROI for our clients, and with the India -Ireland series already creating quite a buzz we were confident of helping our brands achieve maximum exposure,  we are excited to welcome onboard 3 new brands – Prozeal Green Energy, Sterling Reserve, and Kore Mobile as sponsors for the series.”

Shobit Rai and Manan Thakkar Joint, MD and CEO, Prozeal Green, said, “We are delighted to announce our partnership with Cricket Ireland for the upcoming 20-20 cricket series in Ireland. This partnership signifies a shared commitment between our organisations to promote sustainable initiatives in the world of sports. Prozeal Green Energy, a leader in Green Energy, believes in the power of partnership to drive positive change. Aligning with Cricket Ireland, a prominent cricket organisation known for its commitment to excellence, integrity, and community development, is a natural fit for us. Through this partnership, we aim to raise awareness about environmental sustainability within the cricket community and beyond. Together, we will work towards creating a greener and more eco-conscious cricket series in Ireland. This includes implementing sustainable practices such as use of Renewable Energy such as Solar and Wind, reducing waste, promoting recycling, and minimising our carbon footprint. The series provides an incredible opportunity for us to showcase the positive impact that partnerships like this can have on both sports and the environment. We look forward to a successful and mutually beneficial collaboration with Cricket Ireland, as we pave the way for a more sustainable future in the world of cricket.”

Bikram Basu, Chief Operating Officer, Marketing, Sales and Strategy, ABD India, said, “Sterling Reserve continues as a sponsor partner of Cricket Ireland, which was initiated last year with the tour by India. We are sure the Irish will play to their potential and have a combative T-20 series. In India, we are deeply connected with the game and this association gives us great visibility to take Sterling Reserve deeper to domestic and global audiences.”

Kamlesh Thakkar, Chairman and Managing Director, Kore Mobile, said, “We are very excited to extend our support to Cricket Ireland through this sponsorship. Ireland has grown from strength to strength on the field and we feel that their journey resonates with Kore’s growth over the last few years, we look forward to a long and fruitful association with the team. This partnership will help us reach out to our wide customer base of smartphone users who are cricket lovers across the country.”

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