Havas India's UI/UX agency Think Design signs MoU with IIT Mandi iHub and HCI Foundation

Think Design, UI/UX agency, has signed a Memorandum of Understanding with IIT Mandi iHub and HCI Foundation.

The MOU aims to foster a beneficial collaboration between the Technology Innovation Hub (TIH) at IIT Mandi and Think Design (TD), as per the agency statement.

The TIH, which focuses on Human-Computer Interaction, was established with the backing of the Department of Science and Technology (DST), Government of India (GoI), and is housed at IIT Mandi.

The goal of the MoU is to provide a formal platform for Think Design and iHub to collaborate in mutually advantageous areas of Research and development to support the adoption of solutions that have social and economic consequences.

The partnership aims to raise public awareness and help build skills in the usage of technologies, such as those used to develop Assistive Technologies, Experience Technologies, and Device-led Technologies.

The MoU will also result in the sharing of information and resources to increase the impact of Human-Computer Interaction (HCI) collaboration for case-specific products and solutions.

Somjit Amrit, CEO, IIT Mandi iHub and HCI Foundation, said, "IIT Mandi iHub envisions to be an internationally recognized hub that nurtures HCI research, enables technology translation for industry, and scales skill development."

He further said, “In keeping with this resolve, we are eager to collaborate in addressing real-life problem statements through the integration of translational research that leads to industry acceptance. Industrial design is critical to the transition from prototype to product and commercialization. With that in mind, a collaboration with an industry leader like Think Design is expected to help the industry to incorporate the most recent and relevant research, resulting in a faster Go-To-Market with product-market fits, which would improve user experience."

"As a pioneering design and research consultancy, our focus has always been to bring path-breaking ideas to the market," said Hari Nallan, Chief Strategy Officer, Think Design. “Our collaboration with IIT Mandi's Technology Innovation Hub is critical and will help us further our mission. The partnership's breadth and areas of involvement are cutting-edge and highly relevant to the market's current needs. I'm very happy to launch this meaningful effort that will benefit not only Think Design and IIT Mandi TIH, but also society as a whole,” he further added.

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