GoTo appoints Peter Mahoney as Chief Marketing Officer

GoTo announced the appointment of Peter Mahoney as Chief Marketing Officer.

He will report to CEO Paddy Srinivasan.

With over 35 years of experience, Mahoney served as CMO at Nuance Communications, Inc. for nearly 13 years. He founded and led Plannuh, an AI-driven marketing platform.

Srinivasan said, “When we set out to find a new CMO to bring GoTo’s marketing efforts into the next growth phase, Peter was a clear match. His extensive expertise and passion for developing and optimizing marketing plans, coaching marketers, executives, and early career leaders makes him extremely well-positioned to drive demand for our suite of products around the globe. Partnering with sales, product, and support teams, Peter will play a vital role in optimizing, personalizing, and enhancing the end-to-end experience for our customers to unlock the potential of GoTo’s portfolio of remote management, support, and business communications tools.”

GoTo stated that he will lead the nearly 200 GoTo marketers, including Customer Marketing, Partner Marketing, IT Solutions Group Marketing, Unified Communications & Collaboration Marketing, Marketing Operations, Digital Marketing, Brand & Creative, and Corporate Communications.

Mahoney said, “I am thrilled to join GoTo and look forward to partnering with GoGetters around the world. I’ve always been impressed by this company and its vital role in solving some of today’s most critical remote support and communication needs. Together with strong go-to-market models, diverse talent, and a tremendous opportunity for scale and growth, GoTo is a dream role for an operational marketing executive. I look forward to working with the team to unlock the next gear of growth.”

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