Gods Reign roped in Times OOH as its Title Sponsor for the Battlegrounds Master Series (BGMS) 2023.
Additionally, Times OOH will also hold the title spot on Gods Reign's team jersey for BGMS Season 2.
Aman Nanda, Chief Strategy Officer, Times OOH, said, “Times OOH has always believed in investing in premium properties which offer leading positions to us and our group in the fraternity. We have seen that Gods Reign has embodied competitive Esports excellence and the best of gaming culture over the last half-decade hence we found a perfect synergy in the association. As an advertising organization, we consider Esports as the next big disruptive category, especially in the OOH space which caters to a wide variety of audience and especially at airports that has a large extent of high tech & sports enthusiasts’ audience”.
Gods Reign said in a statement that the television broadcast of the inaugural season of the BGMI Masters Series (2022) showed a record-breaking performance and surpassed the 100 million viewership milestone.
KR Rohith, CEO of Gods Reign, said, “Forming an alliance with Times OOH enables us to amplify our fundamental operations by enhancing the competitive prowess of our teams in the biggest Esports events in South Asia. With a relentless focus on innovation and collaboration, the company is set to redefine the industry's landscape. This Partnership highlights our shared vision and dedication to fostering the best competitive experience for our fans by delivering exceptional performance.”