Deepika Warrier joins Bajaj Auto as Head of Marketing

After a more than three-year-long stint as Chief Marketing Officer at the alco-bev major, Diageo India, Deepika Warrier has now joined Bajaj Auto as Head of Marketing.

She took to LinkedIn to announce the development.

Warrier is a seasoned marketer with more than 28 years of experience including 16 years+ of CMO and P&L leadership experience across scale, start-up and turnaround operating models in India, and international markets.

In July 2020, Warrier joined Diageo India from PepsiCo where she spent about two decades and last served as CEO and MD of NourishCo Beverages (a Pepsico-Tata Global Beverages JV).

After joining PepsiCo India in July 2000, Warrier held various senior brand management and new business development positions in the company.

She moved to PepsiCo’s scale food business in Mexico (Sabritas) in 2005 as Marketing Director and worked on strategic innovation projects & scale brands like Doritos and Cheetos.

She returned to PepsiCo India in August 2007 as Marketing Director – Foods. In this role, she led the marketing team in an aggressive portfolio diversification agenda, with the successful launch of Aliva, demonstrating the true potential of Quaker and leading the huge groundwork to kick start Pepsico’s Value business.

In 2010, Warrier was given the responsibility to head beverage marketing.

Warrier, in 2014, became PepsiCo’s first official, to head marketing of both foods and beverages.

Prior to PepsiCo, Warrier worked in brand management, insights and advertising roles at Gillette, Ogilvy & Mather and Britannia Industries Ltd.

Warrier holds an honours degree from Lady Shriram College, Delhi University and is an alumnus of the Indian Institute of Management, Bangalore.

Currently, she also serves the role of Advisory Board Member at Social Alpha, a Bangalore-based Non-Profit Organisation.

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