Colors Cineplex to premiere 'Bhediya' on August 15

Colors Cineplex will be premiering 'Bhediya' this Independence Day at 8:00 pm. The film features Varun Dhawan, Kriti Sanon, Abhishek Banerjee and Deepak Dobriyal.

Rohan Lavsi, Business Head - Hindi Movies Cluster, Viacom18, said, “Colors Cineplex takes pride in curating a content library that caters to the varied tastes of our viewers, especially family audience, and 'Bhediya' is a perfect example of that. With its much-awaited television premiere, fans' anticipation is palpable as they are eager to witness this blockbuster on their TV screens. Varun Dhawan and Kriti Sanon's immense following among the youth and kids is a testament of their star power, and we are confident that their presence in 'Bhediya' will attract a massive viewership. Viewers are in for a delightful experience as we continue to bring blockbuster entertainment to their living rooms!"

The promotional strategy for the film includes a high-reach TV plan spanning music, news, regional, Hindi GEC, kids, and movie genres, while also executing a consumer plan at Delhi's major metro stations and trains.

Additionally, influencers are roped in to emphasise the movie's concept and drive tune-ins, targeting the fans of Varun Dhawan, Kriti Sanon, and all the Bollywood buffs through genre-specific pages on Facebook and Instagram.

Actor Varun Dhawan said, “I'm thrilled about the World Television Premiere of 'Bhediya' on Colors Cineplex this Independence Day. This film holds a special place in my heart as it allowed me to delve into the thrilling character of Bhaskar. His epic journey in the mystical forests is filled with laughter, suspense, and surprises. For those who have missed the movie watching in theatres, don't miss this amazing experience on Colors Cineplex – it's going to be a howling good time for sure!”

Actor Kriti Sanon said, “What made Bhediya exciting for me is that it is a blend of many genres including horror, fantasy, comedy, and drama. It held its distinctive space and gave me a chance to portray a character that I had never attempted before. It was a small but very relevant and challenging part. I’m proud that the success of the film has inspired many creators to explore new themes in Indian cinema. With the film's television premiere on Independence Day, I’m ecstatic that family members will huddle together and enjoy our labour of love.”.

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