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CNN-News18 says it has been No.1 for over a year in 2+ and 15+ age groups

The channel has shared BARC data for the two age groups in all India markets between Week 16 of 2022 and Week 29 of 2023

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CNN-News18 says it has been No.1 for over a year in 2+ and 15+ age groups

CNN-News18 Monday said it has maintained its leadership position in the English TV news genre with an average viewership share of over 35% for more than a year now in the 2+ age group.

Quoting the data issued by viewership measurement agency BARC India, CNN-News18 said it captured 35.3% market share between Week 16 of 2022 and Week 29 of 2023. (Source: BARC | Market: India | TG: 2+ | Period: AVG Wk 16’22 – 29’23 | 8 Channels considered | Market share%).

The channel claimed that the 15+ TG is considered as the core segment by advertisers for media planning in which it maintained the top position with 34.6% market share during the same period.

Avinash Kaul, CEO (Broadcast), Network18 Group, said, “The continued dominance of CNN-News18 in the robust All India 15+ or 2+ TG indicates the strength of the brand and the value it delivers to its advertisers. By convenient slicing and dicing of viewership data on thin slivers, the competition cannot mislead advertisers.”

Info@BestMediaInfo.com

CNN-News18 BARC India Avinash Kaul
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