Casio India ropes in Shubman Gill as brand ambassador for G-Shock

BestMediaInfo Bureau | Delhi | August 25, 2023

Casio India roped in cricketer Shubman Gill as brand ambassador for G-Shock.

This collaboration brings together G-Shock's 40 years of dedication to crafting tough and trend-setting timepieces and Gill's embodiment of the 'spirit of toughness,' encompassing both physical resilience and mental fortitude, as per the company statement.

Hideki Imai, Managing Director, Casio India, said, "We are delighted to welcome Shubman Gill to the global G-Shock family. His inspiring persona and unwavering determination resonate strongly with G-Shock's values, making him the perfect embodiment of our 'spirit of toughness.' Together, we aim to empower the youth, encourage them to embrace challenges, and foster an unyielding spirit of never giving up."

The unveiling of the partnership features Gill, donning two G-Shock all-black models – GA-2100-1A1DR and DW-5600BB-1DR.

Gill said, "It is an honour to be associated with G-Shock, a brand that has set the benchmark for durability and innovation in the world of timekeeping. For a cricketer, time is of utmost value. A well-timed shot can win the game for the team. The focus and resilience that I strive to maintain while at play, resonate with the vision of G-Shock, as they cater to the dynamic style range of an ever-flourishing youth consumer base. I hope that this exciting inning with G-Shock turns into an unbeatable knock of innovation and excellence, with consumers at the winning end." 

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