Cadbury Dairy Milk Silk introduces its variant Silk Ganache through new ad film

Cadbury Dairy Milk Silk launched its new variant Silk Ganache.

To celebrate the launch, the brand also introduced a new digital film to highlight the new variant.

The film opens with two students in the classroom engaging in a flirty exchange. Soon, they meet each other after class for a supposed “French kiss.” As the excitement builds, she pulls out a Cadbury Dairy Milk Silk Ganache, followed by shots of the couple enjoying the product, with the creamy indulgent chocolate spilling all over their faces- the iconic Silk eat experience.

Nitin Saini, Vice-President, Marketing, Mondelez India, said, “Cadbury Dairy Milk Silk has always pushed the envelope by innovating to provide consumers with a richer and unique experience while keeping up with the evolving palates. With Cadbury Dairy Milk Silk Ganache, we have married the richness of Cocoa and the sweetness of the beloved Dairy Milk Chocolate to provide a new eating experience of a luxurious French ganache. This is the 8^th variant in our Silk portfolio which showcases the immense potential and demand within the category for newer and richer blends.”

Kainaz Karmakar and Harshad Rajadhyaksha, CCOs, Ogilvy India, said, “The unique aspect of dessert-like Silk Ganache is the gooey, creamy blend of melted chocolate and cream. Moreover, Ganache originates from France. Making the French connection come alive in the creative campaign, Feels like a French Kiss, was exciting. It matches the decadent taste of Silk Ganache with the innocent romance of Silk. Adding fresh charm to the campaign is the rendition of the iconic Silk song in French to compliment the launch film as it unfolds sweetly, much as rich flavours unfold with every bite of Silk Ganache.”

The film:

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