Bharti Airtel launches Airtel IQ Reach, a self-serve marketing platform

Bharti Airtel on Tuesday announced the launch of a marketing communications platform - Airtel IQ Reach.

Airtel IQ Reach is a platform that will enable small and medium businesses to make the most of their marketing investments as they engage with target customers in a cost-effective manner with prepaid pay-as-you-go plans.

Abhishek Biswal, Head of Digital Products & Services at Airtel Business, said, “Our customers are at the heart of everything we do. We have designed Airtel IQ Reach especially for the SMB segment to enable them to elevate their customer communication. The platform leverages cutting-edge technology along with Airtel’s strengths of infrastructure, data and engineering expertise to facilitate enterprises in targeted customer communications. Our customers can now capitalise on the platform for their business growth even as they reduce their customer acquisition costs and target the right audience at the right time with the right personalised communication through our innovative solution.”

The platform will also offer real-time insights and comprehensive analytics on a centralised dashboard with the aim of enabling businesses to measure their campaign effectiveness. Airtel IQ Reach will help SMBs solve key challenges when planning marketing campaigns – like identifying the right audience, tracking campaign effectiveness, and managing multiple channels to reach their audience, amongst others.

The Airtel IQ Reach portal is now live for communications via WhatsApp and will be rolled out on SMS, voice and other channels shortly.

Info@BestMediaInfo.com