BBH India bags creative mandate for IVAS by Infra.Market

BBH India has won the creative mandate for IVAS by Infra Market.

Won post a multi-agency pitch, BBH India would manage the entire spectrum of brand development and positioning for IVAS.

It would also work towards building a launch campaign for IVAS to create awareness, build premium imagery and establish the brand’s positioning in the marketplace.

Abhijeet Jhawar, Senior Vice-President – Marketing and Strategy, Infra Market said, “Infra.Market's robust position as a preferred provider of building material products, supported by a strong foundation, paves the way for an exciting journey of expansion and growth with the launch of its consumer brand IVAS. We are delighted to announce our strategic partnership with BBH as our creative agency, reinforcing our brand's strength and propelling us forward with unparalleled creativity and agility. With their strategic expertise, we are sure of taking IVAS, our consumer brand beyond conventional boundaries. As the journey unfolds, Infra. The market is poised to make a significant impact and elevate its position as a leader in the Building Materials Category.”

Himanshu Saxena

Himanshu Saxena, COO and MD, BBH India, said, "At BBH, we believe in the power of zag to create differentiated brands and build lasting connections with consumers. We are excited to embark on this journey to make IVAS a leading home improvement brand with a diverse portfolio.”

Infra.Market is India’s leading tech-enabled construction solutions company. With world class manufacturing units and Innovation Center, the company specialises in construction products from foundation to finish. It further provides a variety of building materials and lifestyle products that elevate interiors through a robust B2B, retail and B2C network. IVAS, specializes in a wide range of home renovation products including Tiles, Sanitaryware, Bath Fittings, Electricals, Modular Kitchen and Furniture, and Designer hardware.

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