Astral announced its collaboration with the upcoming movie ‘Jawan’starring Shah Rukh Khan.
As per the company, the association marks a strategic move to promote Company’s flagship brand, Bondtite with the tagline ‘Jode Ekdum Tight.’
Kairav Engineer, Executive Director, Astral, said, "We are delighted to team up with 'Jawan,' a movie that resonates with values of determination and unity, much like our Bondtite that form unbreakable bonds. We eagerly anticipate the release of the movie on 7th September and the impact of our shared message."
Astral Adhesives have also released a short-promo featuring Khan promoting Bondtite and the association with the tag line #EkdumTightEkdumRight