APL Apollo appoints Charu Malhotra as Chief Brand Officer

The Board of Directors of APL Apollo has announced the appointment of Charu Malhotra as the Chief Brand Officer.

Malhotra will be responsible for steering the brand's purpose and ensuring unified communication that aligns with the business objectives across APL Apollo.

With over two decades of experience, Malhotra has worked with multiple brands and businesses across different categories.

Her last stint was with Hindware as VP and Head of Marketing where she played a role in leading brand transformation.

Sanjay Gupta, Chairman and Managing Director, APL Apollo Tubes, said, “We are delighted to have Charu Malhorta join our team as Chief Brand officer. Charu’s reputation as a visionary in brand development precedes her, and we are excited to leverage her insights to shape a compelling narrative that resonates with our clients, stakeholders and industry at large. I am confident that with her strategic thinking and creative finesse we are well positioned to unlock fresh opportunities and redefine our brand’s impact in the building material industry”

Malhotra said, “I am profoundly honoured and enthusiastic to be part of APL Apollo as the Chief Brand Officer. This role deeply resonates with my passion for steering impactful change through strategic marketing and communication to various stakeholders. As we come together, we are poised to embark on an exciting journey of relentless innovation, robust growth, and the creation of an indelible brand within the industry.”

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