ABP Majha launches new prime time show 'Zero Hour: Charcha Janhitachi'

ABP Majha, the Marathi news channel, has launched its new primetime show: ‘Zero Hour: Charcha Janhitachi’.

To be hosted Live by Sarita Kaushik, Deputy Executive Editor at ABP Majha, Zero Hour will be aired from Monday to Friday daily at 8 pm on ABP Majha.

ABP Majha said that the show’s interactive mode opens early in the day as the channel posts polls as well as questions on the important news of the day on all its social media handles including Facebook, Twitter, Instagram, and YouTube.

“This new paradigm of active viewer engagement through social media platforms is later reflected in the show. The topics for polls are editorially selected,” said the channel.

The show's narrative unfolds organically. It begins with a concise introduction to the current topic. This is followed by the presentation of the pivotal question on which public opinion was sought earlier in the day. The show then provides the audience with a comprehensive and informative package on the issue with context and insight. People's reactions and comments are also shown followed by a discussion on the topic.

Large LED screens will form the studio set of Zero Hour. There are separate sections which function as the poll centre, media centre and guest centre as the anchor moves between the three to give a 360-degree insight into the stories of the day. 

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