Wieden+Kennedy India bags Casio G-Shock's creative AOR

Wieden+Kennedy India has become the creative agency on record for Casio’s G-Shock in India.

G-Shock is a global watch from the house of Casio India Company, the Indian subsidiary of Casio Computer.

W+K said that its mandate is to create creative campaigns and immersive experiences that will amplify G-Shock's presence and solidify its position as the leading brand of tough watches with unparalleled fashion sensibilities in India.

Shreekant Srinivasan

"At W+K, we try to design work that makes cultural inroads for our brands, making them an organic part of consumer conversations. A cult brand like G-Shock was built for this kind of work and we can't wait to get started!" said, Shreekant Srinivasan, Head of Business, Wieden & Kennedy India.

Hideki Imai

"We are delighted to join forces with Wieden & Kennedy India as our creative agency on record," said Hideki Imai, Managing Director, Casio India. "Their creative prowess and strategic insights make them the ideal partner to help us connect with our Indian consumers in meaningful ways. We are confident that this collaboration will enable us to further strengthen G-Shock's position as the go-to brand for individuals seeking unmatched toughness and style."

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