Viacom18 Consumer Products launches merchandise to celebrate Garfield's 45th birthday

Celebrating the orange cat Garfield’s 45-year anniversary, Viacom18 Consumer Products and Paramount Consumer Products have introduced Garfield lovers to an exclusive range of merchandise.

The new multi-category Garfield collection from Reliance, Azorte, Celio, Bewakoof, Athlizur, and The Souled Store includes shirts, t-shirts, sweatshirts, and athleisure wear, on sale at retail outlets across India.

Viacom18 Consumer Products will further promote the new range through initiatives across the network’s brands.

Roadies Koffeehouz has joined the celebration with discounts on coffee and food, and partners including Reliance, Azorte, Celio, Bewakoof, Athlizur, and The Souled Store will promote the merchandise based on the global icon with exclusive branding, promotions, mall and in-store activations. Additionally, MTV India, Voot and Colors will join in celebrating the anniversary across digital platforms.

Sachin Puntambekar, Business Head, Consumer Products, Viacom18, said, “Garfield is a legendary cartoon — a pop-culture mainstay with a universal connection. We’re delighted to celebrate the iconic orange cat’s 45^th anniversary, with an exciting multi-category range. We are certain that Garfield fans will love the collection.”

Garfield merchandise is currently available at a starting price of Rs 299 to 3,999.

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