Sony Aath launches show 'Aamar Sai - Shradha and Dahirjia'

Sony Aath, the Bengali general entertainment channel, has launched a show titled ‘Aamar Sai Shradha and Dahirjia’ that revolves around the life and teachings of Sai Baba. The show will go Live on July 31, 2023, at 12:30 PM and 07:00 PM.

‘Aamar Sai - Shradha and Dahirjia’ will take viewers through the life journey of Sai Baba – right from his young days to his journey of becoming a spiritual leader who touched lives with compassion and wisdom.

The show portrays the trials and tribulations faced by the Sai Baba of Shirdi as he worked towards bringing love and peace to a society gripped with religious and caste discrimination.

Through Sai Baba’s experiences and his teachings, the show will guide viewers toward the path of compassion, humility, and inner peace along with spiritual awakening.

To promote the launch of the show, the channel is engaging in print and outdoor branding opportunities along with a special tie-up with Kolkata Metro.

Tushar Shah, ‘Chief Marketing Officer and Business Head – English Cluster & Sony Aath, Sony Pictures Networks India, said, "We are absolutely delighted to launch ‘Aamar Sai - Shradha and Dahirjia’. This will be a valuable addition to our repertoire of family entertainment shows. The profound teachings of Sai Baba are universal, and we believe that the show will strike a chord with the viewers and become a part of their daily lives.”

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