Sirca Paints' latest TVCs highlight USPs of its PU Polish Range in hilarious manner

Sirca Paints has launched funny TV commercials created by DigiStreet Media, featuring actor Manoj Pahwa.

Titled "Sirca Hai to Shaan Hai,", the ads showcase humorous slice-of-life situations along with highlighting the selling points of Sirca's PU Polish range.

Apoorv Agarwal, Joint Managing Director of Sirca Paints, said, "We aimed to deliver our message with humour, and the team successfully achieved the envisioned output. The positive responses received from key stakeholders are a testament to the campaign's effectiveness."

“Working on this project has been an absolute joy ride. We are thrilled with the launch of these two TV ads as they promise viewers a delightful experience in a combination of humorous situations & clever messaging. Breaking away from the conventional approach of diving straight into a selling spree, the idea was to create a funny twist in the ads to engage audiences, bringing laughter and entertainment while capturing the essence of Sirca's PU Polish range. From nitty-gritty to major elements, all components were well thought out and seamlessly incorporated with an on-point art direction. We hope that the ad films get their share of love from the market,” said Darpan Sharma, CEO and Strategist of DigiStreet.

To amplify the reach of the campaign, Sirca Paints has partnered with over 100 influencers and implemented various other marketing initiatives. Additionally, the commercials are being aired nationally on TV channels, targeting audiences across different languages and regions.

TVCs

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