Verve Media launched the ‘Har Broker Ka Saathi’ campaign for Syndicate by PropertyPistol, a tech-based platform developed for brokers to smoothen the selling process.
The brand wanted a campaign that reaches out to brokers around the country and raises awareness about its new platform. The challenge was to achieve this while keeping the overall tone light-hearted in order to keep the content relatable.
Verve Media added a twist to this idea by conceptualising three brand films that built the character of Manav Mehta, aka Mehtaji, as a modern broker registered on the Syndicate platform.
The agency roped in Kunal Kumar to be the face of this character. The films are also backed by teasers that will be posted on the brand's social media channels.
The storyline of these films revolves around three brokers, two of which are struggling to maintain their brokerage business due to the problems that the traditional process brings. The protagonist (Mehtaji), on the other hand, is managing his leads and generating revenue easily. The catchphrase - “Kaise Kar Lete Ho Mehtaji” aims to capture the frustration of the two brokers in a quirky way.
Mayur Gole, Co-Founder of Verve Media, commented, “The idea behind the campaign comes from a simple insight that anyone who manages a business looks for a partner that can help make things easy. Brokers are no different, and that's why our team used the campaign tagline “Har Broker Ka Saathi”, backed by the ad films, to bring through a series of emotions like frustration, curiosity and happiness that Syndicate's audience can relate to. The campaign was brought to life through a number of elements, including social media posts and ad films."
Ashish Narain Agarwal, Founder and CEO, PropertyPistol, said, “We are dedicated to empowering individual real estate brokers and are tirelessly working towards propelling further with this objective. We aim to connect with brokers nationwide and make them understand the seamless assistance Syndicate by PropertyPistol offers. What better way than to connect with them through these compelling commercial films? These films will enable the brokers to recognize the true value Syndicate by PropertyPistol brings to them, helping them to unlock the full potential of their business."
The ad films: