Ahead of the players’ draft set to take place on July 11 in New Delhi for the inaugural season, Pro Panja League, Asia's biggest arm-wrestling promotion, in partnership with Sony Sports Network launched the #LagaPanja campaign to promote 'Bharat Ka Khel'.
The campaign films, created by Pro Panja co-founders Parvin Dabas and Preeti Jhangiani, are being telecast on Sony Sports Network.
The Pro Panja League teaser:
Panja (or arm wrestling) is #BharatKaKhel in its true sense, having its reach across metropolitan as well as tier-two and tier-three cities. The hashtag #LagaPanja has been designed as a call for Indian sports fans to challenge their friends, family members, and colleagues at the table.
The campaign films promoting #BharatkaKhel aims to evoke emotions of passion, patriotism, and nostalgia, while also providing viewers with a glimpse of the competition in store.
Pro Panja League will be hosted at the IGI Stadium in New Delhi between July 28 and August 13. Six teams of 30 players each will compete across 10 weight divisions comprising men's, women's and physically challenged categories.
The first two teams - Mumbai Muscle owned by Punit Balan, and Kiraak Hyderabad owned by Gautam Reddy – have already been announced.
Dabas said, "Panja is the only combat sport that can work for the masses in India as it is both family-friendly and entertaining. It is also sponsor friendly because it does not require hefty spending on infrastructure. All you need is a table. The audience is already familiar with the sport and hence, they will not only get to view professional arm wrestling for the first time but will also be able to issue #LagaPanja challenges at home, schools or offices and directly engage with the sport.
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