Prime Video teases audiences across Mumbai and Delhi with a spooky vibe for Hindi horror series - 'Adhura'

Prime Video teased its audiences across Mumbai and Delhi with a spooky vibe for its new show ‘Adhura’.

After the first projections across buildings in Mumbai and Delhi, the innocent looking boy with haunting eyes, holding a placard reading – ‘Don’t come to the reunion’ - is back.

Prime Video had also recently dropped the trailer that gives a journey revolving around a prestigious boarding school in Ooty, set in two timelines - 2022 and 2007. At a reunion of the batch of 2007, secrets, disappearances, and eerie occurrences unfold, forever changing the lives of those involved.

It was revealed that he is the young actor who plays a key role in Prime Video and Emmay Entertainment’s first Hindi Horror series, Adhura.

Apart from media, many celebrities including Abhishek Bachchan, Kareena Kapoor Khan, Vikramaditya Motwane, Chitrangda Singh, Aparshakti Khurana, Dino Morea and many others shared their excitement on their social media for the show.

Simultaneously, this imagery of the young boy with the placard was also seen on billboards across cities – making people stop and notice.

Post the launch of the trailer, the young boy from Adhura continued making his presence felt. Over the weekend, a bunch of people took to their social media, sharing their spooky encounters! The kid was seen lurking around familiar spaces - like school or hostel corridors, libraries and lifts. Imagine, being in an elevator, when on stopping, the door opens and a mysterious-looking small boy with eerie eyes appears out of nowhere!

That’s not all. During some movie screenings in theatres a similar video of the boy with the haunting eyes and eerie sounds was suddenly played at intervals, leaving audiences a little startled. In a couple of theatres, the kid in person also appeared out of nowhere, making theatre-goers wonder and curious.  

Produced by Emmay Entertainment and directed by Gauravv K Chawla and Ananya Banerjee, the series features Ishwak Singh, Poojan Chhabra, Rijul Ray, Zoa Morani, Sahil Salathia, and Aru Krishansh Verma as high school friends alongside Rasika Dugal, Shrenik Arora and Rahul Dev playing key roles.

Prime members across 240+ countries and territories worldwide can stream Adhura starting July 7, 2023. 

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