Media.Monks India and Harrdy Sandhu create “India's first virtual production” Punjabi music video

Media.Monks India collaborated with Harrdy Sandhu for  “India's first virtual production” Punjabi music video.

This collaboration resulted in the making of Harrdy Sandhu's latest song, "Psycho," which is the first song of his EP, "Pleasures."

"It has been an incredible experience working with the exceptionally talented team at Media.Monks," expressed Sandhu. "Working with virtual production technology has been an absolute game-changer. The ability to shoot in one studio while seamlessly transporting ourselves to diverse locations was an exhilarating experience. It truly pushed the boundaries of creativity and opened up a whole new world of possibilities for us as artists."

Sandhu, who is known for his hit song "Bijlee Bijlee," amongst many other chartbusters, released his EP, "Pleasures," on July 7, 2023. Comprising five songs — "Psycho," "If You Want," "Gal Meri," "What is Love," and "Love Hate" — the EP offers a fresh perspective on life, love, and emotions.

“The music video for the single "Psycho" showcases the innovative use of virtual production technology. By combining real-time computer graphics with live-action filming, the creative team behind the video has created stunning visuals and immersive environments. This cutting-edge approach allows for enhanced creative flexibility and control, resulting in a captivating audio-visual experience for the audience,” said Media.Monks.

The VFX team at Media.Monks India worked closely with Harrdy Sandhu and Arvindr Khaira to ensure the seamless execution of their creative vision.

Khaira added, "Together with Media.Monks India, we stretched the limits of creativity of conventional VFX in music videos. The use of virtual production technology allowed us to create breathtaking visuals that perfectly complemented the emotions and energy of the song. It was an exhilarating experience to create something absolutely new and to explore uncharted territory, trying out innovative techniques that have never been seen before in the music video industry."

"We are thrilled to have collaborated with Harrdy Sandhu on this groundbreaking project," said Robert Godinho, Managing Director at Media.Monks India. "The 'PSYCHO' music video represents a new era in Indian music videos and showcases the power of virtual production technology. We are proud to have been part of this milestone and look forward to continuing our mission of driving innovation in the industry."

The music video:

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