Kingfisher's launches its online merchandise Store, KF.Life

Kingfisher has announced the opening of its first-ever online merchandise store, KF.Life. This store is launched in collaboration with Bengaluru-based company, The Fantam. The store offers bar accessories, board games, wall décor signages, and apparel.

With the youth's changing aspirations and increased disposable income, the modern Indian seeks to explore and experiment, aspiring to live a better life.

“Kingfisher recognises this trend and is poised to tap into the desire for exploration and experimentation, providing an associated lifestyle that fosters brand love,” said Kingfisher in a statement.

"Kingfisher is one of the most iconic brands in India and we are launching an exclusive brand store for our fans. They can buy Kingfisher-branded merchandise from KF.Life is a collection that has been made keeping in mind the exploratory mindset of our new-age audience. Our collaboration with The Fantam allows us to deliver desirable and high-quality products that stay true to the iconicity of Kingfisher”, stated Vikram Bahl, Chief Marketing Officer.

“Fantam Brands is proud to be associated with an iconic brand like Kingfisher. We ourselves have been a fan of Kingfisher and hence our endeavour is to enable consumers to also experience the brand in different and unique ways via KF.Life!” said, co-founders Tapan Bansal, Naren Nikam and Vipul Mathur, Fantam Brands.

The online merchandise store offers fans an exclusive avenue to connect with the brand, enabling them to wear their love for Kingfisher with pride. From trendy apparel to captivating board games and stylish bar accessories, each item has been meticulously designed in-house, tailored to suit the vibrant lifestyle of young Indians.

The Kingfisher branded merchandise will be available at KF.Life while marketplaces integration is underway.

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