HP India creates perfect plot to convince parents to purchase new HP Chromebook

HP India recently launched its latest range of HP Chromebook laptops with a multi-film campaign.

Conceptualised by Lowe Lintas Delhi, this campaign aims to empower the tech-savvy youth by showcasing the features and style of HP's innovative Chromebook.

In an era where technology plays a pivotal role in shaping our lives, the Gen Z demographic is at the forefront of embracing innovation, creativity, and connectivity. “With its array of features including a convertible touchscreen, G suite for Education, long-lasting battery life and ease of portability, the HP Chromebook offers a one-stop solution to all potential customers,” said Lowe Lintas.

Prashant Jain

“We are delighted to introduce this new campaign for HP Chromebook,” said Prashant Jain, Chief Marketing Officer, HP India. “This product is designed to empower learners by offering them the flexibility to collaborate, learn, and unleash their creativity on their own terms. With its fully convertible touchscreen, a wide array of one million apps, and impressive battery life, the HP Chromebook provides unprecedented freedom to learn and create. In today's digital era, the right tool can revolutionise the learning experience and ignite imaginative thinking. We are thrilled to contribute to this transformative journey for young minds.”

Lowe Lintas Delhi has created a humorous multi-film campaign inspired by the energy of Gen Z. These films feature two friends scheming to convince one of their parents about the benefits of possessing the HP Chromebook. With one film focusing on its battery life, another showcasing its App Tray, and the final one highlighting its convertible touchscreen.

Vasudha Mishra

Vasudha Mishra, Regional Creative Office, Lowe Lintas Delhi, said, “How to communicate the product benefits strongly and evocatively has been the core of this campaign. Mohit Pasricha and his team have clearly left no experience unturned in coming up with this delightful series.”

The campaign is now live across various media channels, including television, digital platforms, and social media.

The films:

Credits:

Agency: Lowe Lintas, Delhi

Creative: Vasudha Misra, Mohit Pasricha, Allen Charles, Shubhanshu Dwivedi, Amresh Kumar

Account Management: Tanul Bhartiya, Vipul Shastri, Dishti Bhatt

Account Planning: Anurag Prasad, Chandana Raizada

Production House: We Are Utopians

Director: Kunal Pardesi

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