Havas acquires digital marketing agency 'PivotRoots'

Havas has announced the acquisition of PivotRoots, the digital marketing and communications agency.

The network’s latest acquisition represents Havas’ commitment to positioning the network for expansion in this key market.  

Launched in 2016 by co-founders Shibu Shivanandan, Hetal Khalsa, Dhruvi Joshi, and Yogesh Khanchandani, PivotRoots is a marketing and communication agency, providing solutions to clients across a wide range of industries in India and the UAE.

PivotRoots has worked with brands like Amazon Prime Video, Swiggy, Hindustan Unilever, Disney, Bisleri, Medlife, Urban Company, among others. 

The acquisition will allow Havas Media India to tap into PivotRoots’ understanding of the Indian market and enhance its capabilities in the rapidly growing digital advertising space. By combining PivotRoots' local expertise with the group's global resources, PivotRoots will be able to deliver best-in-class digital marketing solutions at scale.  

The addition of PivotRoots strengthens HMGI’s roster of agencies and specialised divisions which includes media networks Havas Media and Arena Media; specialist brands Havas Market, Havas Programmatic Hub, Havas Analytics, Socialyse, and Havas Media Tribes; and the recently launched global offering, Havas Play.

PivotRoots’ digital capabilities, supplemented with Havas' media experiences (Mx) approach will allow HMGI to offer a unique audience-first data-driven solution to the clients.  

"We are thrilled to welcome PivotRoots to the Havas family," said Yannick Bolloré, Chairman of Vivendi, and Chairman and CEO of Havas. “The acquisition is part of our broader strategy to expand our presence in lighthouse markets around the world. With a global network that spans over 100 countries, Havas is well-positioned to help clients reach audiences wherever they are.”   

Bolloré elaborated, "We see tremendous potential in India, and we are committed to investing in actions and efforts that help us actualise and leverage this potential meaningfully. This acquisition will further strengthen not only Havas Media India's and Havas India’s position in the country where PivotRoots primarily operates, which is one of the fastest-growing digital advertising markets in the world, but also add a specialized edge to Havas Media Network, and to Havas as a whole.”  

Shibu Shivanandan, Founder and Managing Director, PivotRoots, said, "We are excited to be part of Havas Media India. We share a common vision for the future of advertising, and by combining our expertise and talent we can deliver better solutions, services and results to our clients. We are proud of what we have achieved at PivotRoots so far, and we look forward to the next chapter in our journey."  

"I'm delighted to welcome Shibu and the PivotRoots team to the Havas Family,” said Rana Barua, CEO, Havas India. He added, “This acquisition comes at an extremely interesting time for Havas India, which has undergone a complete transformation in recent years and has seen unprecedented growth and success. The addition of PivotRoots and their capabilities, advanced analytics and technology, and a new perspective on creativity and innovation distinguishes Havas Media India in the industry in meeting the evolving needs of its clients and succeeding in an increasingly competitive and extremely dynamic market.” 

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