Gera Developments onboards Amitabh Bachchan as brand ambassador

Gera Developments, the realty company, has signed actor ‘Amitabh Bachchan’ as the brand ambassador and the face of the brand.

With the announcement, Gera Developments becomes the first Pune-based company to rope in Bachchan as a brand ambassador. 

Gera Developments will shortly a launch campaign with Bachchan.

The company said, “With the star actor’s ability to constantly outdo himself and defy age, Amitabh Bachchan has not only reinvented himself to stay relevant but has also created a personal bond and an emotional appeal with one and all which is in sync with the Gera brand ethos.”

Rohit Gera, Managing Director of Gera Developments, said, “We are delighted to have legendary Bollywood actor Bachchan as the face of Gera Developments. He is the ultimate Outdoer and he embodies the Gera brand mantra to Outdo.  With a long and exemplary career, he has reinvented himself year after year and continues to be one of the most respected film personalities. This was important for us at Gera as stability and trust is our key brand attributes.   We saw an immediate resonance with the brand Gera, especially our trend-setting ChildCentric Homes. The resilience of the brand Bachchan cuts across not just the general audience but even the elite.”

Bachchan, said, “I look forward to my endorsement association with Gera Developments. I especially liked their innovative concept and focus on Child Centric Homes. They have been in the real estate development business for over 50 years, which is a commendable achievement.”

Gera further said, “As we embark on a new growth path, we believe having a brand ambassador for our brand Gera will help get our message to a wider audience and this will, in turn, aid our growth story.  Our guiding belief of keeping our customers first in mind will always motivate us to Outdo. Our unwavering focus on innovating and improving real estate to meet shifting lifestyle dynamics while upholding the premium living experience will enable us to deliver unique experiences surpassing our customers’ expectations. It is an opportune time to launch our iconic brand ambassador while we continue to work with an impressive roster of celebrity ambassadors for ChildCentric® Homes. Home buying is an extremely emotional decision, one that is made with hopes, dreams and aspirations. We welcome Mr. Bachchan and are optimistic that this association will further reinforce our business position and help us strike the right emotional chord with our valuable customers.”

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