Finolex Pipes unveils 'Peedhiyan Badlengi, Pipe Nahin' campaign

Finolex Industries unveiled a new ad film titled ‘Peedhiyan Badlengi, Pipe Nahin’ to express its gratitude to millions of plumbers who have played a pivotal role in its brand journey.

Conceptualised and created by Schbang Motion Pictures, the film celebrates the trust, support, and growing connections among various stakeholders associated with Finolex Pipes.

It showcases the collaboration of three generations of plumbers, highlighting the success of those who have long been associated with Finolex Pipes and continue to proudly endorse its products and brand.

During a discussion among the plumbers in the film story, the youngest member curiously wonders why they don't have to install pipes in a particular house. The wise grandfather, the most seasoned plumber among them, shares his experience of using Finolex Pipes in the past. In this scenario, he explains that long back he had fitted Finolex Pipes and it performed very well, not needing any further maintenance or attention. This anecdote highlights the remarkable longevity and durability of Finolex Pipes and fittings.

The film not only pays homage to Plumbers, our water warriors but also acknowledges their decision to place trust in the reliable and dependable brand, Finolex Pipes.

Ashok Jaiswar, Vice-President, Head of Marketing and Communications, Finolex Industries, said “With this new campaign, we aim to share the success story of plumbers who have long-standing associations with us and continue to confidently endorse our products and brand. The quality of our product portfolio is a testament to the enduring relationships we have built across generations.”

Kashyap Joshi, Executive Creative Director, Schbang, said, "When we asked, how long do Finolex pipes last, the answer went from months to years, to decades to generations. So we came up with a script where we let a family of plumbers ask this question to their previous generation. What resulted was a fun film that brings out the product claim in a very memorable way."

The film:

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