Everstone Capital and Recognize invest in MediaMint

MediaMint, a digital advertising operations service provider, announced that Everstone Capital and Recognize have made a strategic investment in the company.

MediaMint said that this marks the first institutional capital for MediaMint, which will help accelerate the company's roadmap.

“MediaMint has built a strong foundation focused on delivering high-value outcomes through process excellence and deep domain expertise for our global base of digital marketing clients,” said Aditya Vuchi, CEO and co-founder of MediaMint. “Working with Everstone and Recognize will enable us to enhance our global infrastructure to better service our clients with on-shore account management, incremental global delivery centres, and an expanded solution set.”

As part of the process, Rajeev Butani is joining as the Executive Chairman of MediaMint. Butani was previously the Senior Managing Director and Group Technology Officer for Accenture’s Communications, Media, and Technology Operating Group globally, and also served on Accenture’s Global Leadership Committee.

DC Advisory has acted as the sole financial advisor for MediaMint on the transaction.

MediaMint, with 2,000 employees across offices in San Francisco, New York, Hyderabad, and Krakow, delivers operational digital marketing support, including ad operations, creative services, and customer services to over 100,

"MediaMint is a leader in transforming the digital advertising workflows of the largest advertising platforms, publishers and agencies in the world. We look forward to working with the exceptional team at MediaMint to build on their strong base and assist in their next phase of growth, which will include significant global expansion as well as enhancing service line capabilities,” said Avnish Mehra, Vice Chairman, Private Equity at Everstone Capital.

"MediaMint is the ideal technology-enabled services company we look for at Recognize," said David Wasserman, Co-Founder and Managing Partner at Recognize. "With its deep domain knowledge and history of delivery excellence, MediaMint is uniquely positioned to capture the wave of digital advertising growth over the next decade."

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