Danube Properties brings together Sanjay Dutt and Arshad Warsi for new campaign

Danube Properties (a part of the Danube Group), the private real estate development in UAE, has announced its new campaign with Bollywood’s popular Jodi Sanjay Dutt and Arshad Warsi.

The campaign, "Dubai mei ghar bole to Danube ka ghar," provides a glimpse of Danube Properties for Indian investors who want to invest and purchase properties of their choice from Danube Properties in Dubai.

The video campaign features Dutt, who is seen opening the door to meet Warsi in excitement, showing him his Danube home and engaging in his unique style and quirky conversation while talking about the house.  

Rizwan Sajan, Founder and Chairman of Danube Group, said, “After a successful run of ads with Sanjay Dutt as our ambassador, we were looking to take the story-telling a notch higher. Roping in Arshad Warsi along with Sanjay Dutt felt like an instinctive choice. The effortless chemistry that Sanjay Dutt and Arshad Warsi share, on and off the camera, made for the perfect canvas to convey the sentiment of “feeling at home” when you live at Danube Properties. The core idea was to show the actors playing themselves as “Sanju” and “Arshad” and create a sequel of episodes that showcase what life at Danube Properties is truly all about.”

“Ditching the traditional sales pitch format usually adopted by real estate companies, we wanted to pepper the scripts with an underlying sense of humour and bring in a strong sense of relatability for anyone who’s watching the ads as we see Arshad (who plays the unexpected guest) move around exploring Sanju’s home and eventually falling in love not only with the Danube Properties home but also with Dubai along the way. The four films were crafted to highlight all that we as a developer currently offers against the backdrop of Dubai and to create a compelling recall factor amongst the audiences - but with an extremely light-hearted route.” Sajan added.

The ad film:

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