Content company Crunchyroll partners with Tiger Shroff to promote anime in India

As Crunchyroll continues to invest in content rights and anime library expansion in India, it announced Tiger Shroff joining forces to promote anime in India.

The announcement was made by Rahul Purini, President of Crunchyroll.

This strategic alliance aims to build an authentic connection with the young and engaged anime community in the country. 

Partnering with Shroff, who has a wide mass appeal, will further elevate and evangelise the Crunchyroll anime brand, reaching fans across the region – from metropolitan cities to smaller villages and in-between.

“Tiger’s strong affinity towards anime and his love for fitness and action make him the perfect choice considering the platform’s wide assortment of action-packed anime titles,” said Crunchyroll.

“We are excited to welcome Tiger Shroff to the Crunchyroll family,” said Purini. “As deeply passionate fans, we all have a shared love and respect for anime – its characters, artistry, storylines and the profound connections it makes with audiences around the world. We are excited to partner with him to share these powerful stories and promote the anime experience with millions more across India and beyond as we make Crunchyroll the ultimate home for anime fans.”

“Crunchyroll has cultivated and nurtured the growth of anime globally. Being an anime fan myself, I am honoured to work with Crunchyroll to grow the anime community in India,” noted Shroff. “Their mission to help everyone belong is something that I personally value. Anime has the power to inspire, educate, and entertain, and together with Crunchyroll, I look forward to bringing the fandom closer to this vast and captivating world of possibilities and bolstering the anime culture in the country further.”

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