BSE unveils new logo on 149th Foundation Day

BSE, Asia's oldest stock exchange, celebrated its 149^th Foundation Day marching closer to the landmark milestone of reaching a century and a half next year.

The Foundation Day celebrations were held at BSE International Convention Hall. The celebrations began with a traditional bell-ringing ceremony. On this occasion, as a precursor to the 150^th Foundation Day, BSE unveiled its new logo.

BSE said that the new logo signifies prosperity, vibrance, growth and new beginnings besides emphasising continued trust and enhanced responsibility.

The new logo was launched by SS Mundra, Chairman of BSE. Board and Committee members of BSE and ICCL were present on the occasion.

Mundra recalled the contributions made by past and present management, Directors, erstwhile office bearers and staff of BSE in carrying the torch of BSE for nearly 150 years.

Sundararaman Ramamurthy, MD and CEO, BSE recalled the strong association of BSE with the Indian Capital market including the catalyst role played by BSE in facilitating fundraising by corporates for nearly 150 years, the role in democratisation of capital, creation of vibrant secondary market etc.

Ramamurthy also explained the genesis of the new logo reflecting the vibrance that BSE is focused on spreading and the connection between colours used and Pancha Bhuta, The Five elements of Mother Nature namely Akash (Space), Vayu (Air), Agni (Fire), Jal (water) and Prithvi (Earth).

BSE said in a statement, “The deep blue represents the ocean and sky which is the knowledge, integrity, and trustworthiness which BSE has built up over 149 years. The flame colour ranges from deep red to deep orange transforming itself into bright yellow signifying the wonderful future that the employees together would create for BSE in the forthcoming years.   The Diya is also a torch which BSE employees will carry to show light ahead for further development of capital markets.”

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