Bajaj Allianz Life has announced its collaboration with cricketer Shubman Gill, to take forward its brand journey of being life goal enablers.
This will be Gill’s exclusive association with an insurance brand. The company will be featuring him in its marketing campaigns to bring alive the product propositions and reach out to a wide customer base.
Gill said, "I'm delighted to be associated with Bajaj Allianz Life Insurance; it feels like a well-timed partnership crucial for winning a match. Here, it's about winning in the bigger match of life. For me, focus and consistency are of paramount importance, and Bajaj Allianz Life embodies that with its unwavering commitment to customers and innovative solutions. I look forward to this collaboration with Bajaj Allianz Life as we strive together to become India's dependable Life Goal partner, hitting boundaries of trust and reliability."
Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance, said, "We are excited to partner with Shubman, a true Life Goal Champion for millions of Indians. Shubman embodies the new young Indian who is a Life Maximiser and confident of accomplishing many Life Goals through long-term planning and consistency. His pursuit towards achieving excellence across all formats of the game aligns with our holistic aspirations of being a preferred Life Goal enabler of Indians through value-packed products and customer-centric services and innovations.