Auburn Digital Solutions' new TVC campaign for Bank of Baroda showcases the benefits of its mobile banking app

Auburn Digital Solutions has launched the #bobWorld campaign for its client Bank Of Baroda.

The #bobWorld campaign features the late actor Satish Kaushik, who is portrayed as a disgruntled director. He is shown in the commercial shooting an advertisement alongside PV Sindhu and Kidambi Srikanth, the badminton icons. 

While attempting the delivery of the dialogue by PV Sindhu and K Srikanth for the advertisement they are filming, they continuously interrupt him when they compare Satish's lines with the benefits of the bank’s Bob World mobile banking app for banking needs.

Ashish Tripathi, MD & Co-founder of Auburn Digital Solutions said, “It is always a joy to be collaborating with the Bank of Baroda, and this TVC is simply another example of how well we have worked together over the years. Working with Late Shri Satish Kaushik Ji was a tremendously rewarding experience that demonstrated the bank's dedication to creativity. The Bank’s brand endorsers PV Sindhu and K Srikanth’s presence in the ad have been highly impactful. The shooting itself was a once-in-a-lifetime event since we saw Late Shri Satish Kaushik Ji display his flexibility while PV Sidhu and K Srikanth enthusiastically matched his vivacious personality. These noteworthy people represent the brand's basic reliability, resilience, and honesty principles."

VG Senthilkumar, Deputy General Manager - Marketing and Branding, Bank of Baroda, said, “It was a privilege to collaborate with such accomplished individuals such as late veteran actor Satish Kaushik, PV Sindhu, and K Srikanth for our TV Commercial. Our Bob World app seeks to make people's lives easier by providing them with a state-of-the-art digital banking experience where they can conduct over 300 plus services, including Opening a B3 Digital Only Savings Account, Applying for Digital Loans, Investing, Paying Bills, Mobile/ DTH Recharges, and Shopping. bob World is a one-stop solution for all these banking needs, which we wanted to convey to customers. Auburn Digital Solutions effectively brought out the Bank’s objective in this TV Commercial."

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