Volini's new TVC aims to challenge the conventional use of home remedies for pain relief

Sun Pharma Consumer Healthcare, a division of Sun Pharmaceutical Industries, has announced the launch of a new TV campaign for its pain relief brand - Volini.

The new Volini TV campaign, “Dard Ke Nuskhe Anek, Ilaaj Ek” aims to educate and empower individuals by showcasing the transformative benefits of ‘Volini Pain Relief Gel & Spray’ over commonly used ‘nushke’.

The campaign has been conceptualised by Wunderman Thompson Mumbai.

"We are excited to challenge the status quo and present a new perspective for pain relief with Volini," said Vidhi Shanghvi, Head - Sun Pharma Consumer Healthcare. "One-third of the world’s population is in pain every day. Pain impacts one’s career, quality of life and may indirectly lead to other health conditions. Through the new Volini campaign, we aim to empower individuals by educating them about the advancements in pain management. Our scientifically-proven products offer a reliable and effective alternative to home remedies, allowing people to regain control of their lives from pain, faster.”

The campaign will be aired across major television networks. The brand will also engage with consumers through social media channels and other digital platforms, thereby fostering an open dialogue and sharing content related to pain relief.

As part of the campaign, the brand encourages viewers to visit its website (www.volini.com) to learn more about the science behind the brand. The website features comprehensive information about pain management, and in the coming weeks, the brand will be launching a pain meter on its website to help consumers measure the severity of their pain.

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