The Times of India's (TOI) "Saving Our Stripes" campaign, which aimed at giving a boost to tiger conservation in India, was recently endorsed by Prime Minister Narendra Modi on Twitter.
The tweet by Prime Minister Modi’s handle read, "This is a good effort by the @timesofindia group towards highlighting the importance of tiger conservation. Thanks to the people, our nation has made commendable strides in this area."
The Saving Our Stripes campaign was launched by TOI in 2023 to celebrate the success of Project Tiger, raise awareness, and mobilise action to safeguard endangered tiger populations.
The campaign has also released special Tiger Anthem films, curated by artists, including S Nallamuthu, a wildlife cinematographer, and Shantanu Moitra, composer and musician.
As per TOI, the Tiger Anthem films have been viewed over 38 million times across platforms.
To learn more about the "Saving Our Stripes" campaign readers can visit www.savingourstripes.com.
Tiger Anthem:
https://savingourstripes.timesgroup.com/ProjectTiger/tiger-anthem-films
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