Taapsee Pannu urges women to express themselves freely in Swiss Beauty's latest campaign

Colour cosmetics brand Swiss Beauty has launched a new campaign, ‘For all that you are. For all that you can be’, featuring actor Taapsee Pannu.

Pannu embodies the essence of celebrating one's unstoppable, distinctive, and fearlessly expressive personality.

The campaign kicked off with Pannu sharing the teaser, 'Taapsee vs The World’, on her Instagram.

As per the brand, in just 5 hours, #TaapseeVsTheWorld became the top trending hashtag on Twitter, garnering over 14.7 million impressions. On Instagram the teaser garnered a cumulative reach of 54.1 million.

After the social media launch of the teaser, Pannu unveiled Swiss Beauty’s campaign by posting a captivating video on Instagram. In the film, Pannu adorns different shades and colours, using makeup as a powerful tool to express herself in the face of societal pressures.

The video highlights how the brand’s range of high-quality products empowers individuals to be who they truly are and become who they aspire to be. From eyeshadows to lip colours, a range of cosmetics enables individuals to unleash their creativity and showcase their unique personalities. 

The film is produced by Yellawe Production, with cinematographer Ayananka Bose serving as the DOP and Anish Dedhia as the Director.

Saahil Nayar, CEO, Swiss Beauty, said, “We believe in the power of empowerment, self-expression and celebrating individuality. Through this campaign, we want to inspire everyone to embrace their true selves, fearlessly express their unique beauty, and confidently pursue their dreams. Swiss Beauty is not just a makeup brand but a platform for empowerment and self-discovery. We are excited to embark on this journey with Taapsee and arm individuals to be whoever they are today and become whatever they want tomorrow.”

Pannu said, “Brands that matter are brands that have a story to tell. Swiss Beauty is all of it and more: grew from the ground up with a super strong aim of making makeup dependable, comfortable, yet high-performing. I've always been drawn to products that do more than they cost, and Swiss Beauty truly embodies this principle. Their makeup range offers a diverse set of choices and voices that speak to the youth and almost everyone!”

“Feels good to be attached to the brand, and look forward to working together to set new beauty standards that resonate with the modern outlook,” she added.

As a part of the campaign, Swiss Beauty will also conduct an OOH campaign to increase awareness across 25k retail touchpoints, as well as a 360-degree social media activation throughout the year.

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