Shripad Kulkarni's WHXprts platform aims to make discussions around women's healthcare mainstream

WHXprts (Women Health Experts) platform has been launched recently to make discussions revolving around women’s healthcare mainstream.

“The reason being the woman tends to keep her niggling health issues to herself and finds it awkward to speak out. About 70% of serious health issues faced by women are preventable if she goes for regular health check-ups. It’s sad we do not give much importance to preventative healthcare. We need to change this statistic,” said Dr Esha Chainani, an Obstetrician and Gynaecologist.

Despite a woman being the primary healthcare practitioner for every family, there have been several instances where the health of the woman is often neglected for various reasons leading to severe ailments and fatalities in many cases.

The online platform, an initiative by Shripad Kulkarni has been launched with an intention to provide more impetus to the cause of preventive health of women.

Apart from English, the platform will also be available to the womenfolk in Hindi, Marathi, Bengali, Tamil, Malayalam, Telugu and Kannada.

Kulkarni said, “We must focus more and more on purpose-driven brands and initiatives. Women’s Health experts.com or WH experts.com is a purpose-driven initiative, to improve preventive healthcare among women of India. We will trigger questions and encourage women to be inquisitive about their health. We will ensure all the questions are answered in a simple manner by doctors and in 7 Indian languages. The platform will be powered by intuitive Search by topics, AI-assisted chatbots with byte-sized comprehensive information on all topics, moderated and validated by a panel of doctors.”

“The 360-degree platform will, in due course, have doctors, patients and brands interact in a meta format E - Knowledge Expo too. It will have the doctors go live, expert videos, Interactive Knowledge Centre, games, and relevant shopping possibilities, as well.”

The launch began with a motherhood and pregnancy special. A public service campaign promoting visiting the doctor in the preconception stage itself to reduce potential risks is being run.

Plans are also on the anvil to stage two online knowledge expositions on pregnancy and fertility.

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